THE APP FOR GUT FEELING
Takeda Pharma AG
The diagnosis of chronic inflammatory bowel disease (IBD) raises questions for those affected and their relatives alike. As part of digital patient communication, the free “gut feeling” app playfully brings light into the darkness. In the current UX design, it accompanies Crohn’s disease and ulcerative colitis patients, their environment and all interested parties as a contemporary and mobile guide for at home and on the road. From the doctor’s conversation chat to vivid visualizations from inside the intestine to the knowledge quiz, it offers comprehensibly prepared knowledge – always entertaining and scientifically up-to-date.
- Development, design and technical implementation of the app
- Accompanying measures for the launch