Carl Zeiss Meditech AG
Carl Zeiss Meditec AG offers high-quality solutions for the surgical treatment of eye diseases. It is estimated that each year, more than 15 million cataract surgeries are performed worldwide. In order to optimize workflows for surgeons in the field of consumables, ZEISS is the first to globally offer ophthalmic premium viscoelastics (such as Z-HYALIN® plus) in practical and environmentally friendly multi-packs.
- Analysis of target groups and the competition
- Customer value analysis
- Idea development
- Campaign concept