Photo: Britta Radike
A global Customer Communication Campaign was to be developed to strengthen the Bayer brand in the business area radiology. Core message: Bayer has a deep understanding of what radiologists do. Radiologists deserve special appreciation because they assume the central role of pointing the way in the process of patient care.
- Development of the global campaign and the campaign launch at the European Congress of Radiology (ECR)
- Development of other media for internal and external communication