WE HEALTHCARE FOR YOU
As an agency specializing in the healthcare sector, we see ourselves primarily as marketing experts and creative people with a strategic focus. We understand and communicate healthcare – in a novel, surprising and persuasive way. On all channels. Whether interactive, print or expo – we ensure lasting brand impressions.
StrategyWe understand ourselves as a pulse generator and a long-term partner in the development process of brand and communication strategies. The question we ask ourselves is: What is important for the doctors in the corresponding indication? How does the buying process work in detail? Which media will be used in which way? What concerns, wishes or fears does the patient have? That way we create the basis for valuable brand relationships – for people and businesses.
- Competitor analysis
- Target group analysis
- Business analysis
- Analyses of product and supply structure
- Brand identity and brand positioning
- Guiding idea development
- Consumer path and communication architecture
- Marketing design
- Action planning
Medical ContentAn accurate research of scientific basics is always the requirement for a successful healthcare marketing conception. A deep understanding of the target group makes the difference. It is about understanding the need structure and communication processes. Here we develop passion and meticulousness – being it in the patient as well as in the specialist group communication.
- Study summaries
- Comprehensive articles and reviews
- Medical scientific presentations
- Concepts and texts for mailings, product brochures, websites, detailings
- Creation of training material
- Concepts and texts for healthcare apps (Rx, OTC, medical technology)
The “look and feel” of a brand should be consistent across all formats. For print production that means detail work, because in the end printed material is also a haptic experience.
- Corporate Design
- Advertisements and billboards
- Brochures and sales folders
- Stand-up displays, catalogues
and customer magazines
We develop digital media with usability and the healthcare brand in mind. That way we can ensure that brand experiences are consistent also in the digital world. Because our world changes quickly we monitor the digital development und user behavior in the healthcare market everyday.
- Branded Interaction Design
- App (iOS, Android)
- WordPress, Drupal
- Web Analytics
- eDetailer, ePanel
- Social Media (LinkedIn, Xing)
Managing Director Creation