CED – TROTZDEM ICH!
Takeda GmbH & Co. KG
After the diagnosis of inflammatory bowel disease (IBD), life is suddenly turned upside down. Not only those directly affected by Crohn’s disease or ulcerative colitis now have many questions, but also their friends or relatives. What kind of disease is it, where does it come from? What symptoms and complaints should I expect? What does living with IBD mean for everyday life at school, at work and in relationships? What therapy options are there and how do others deal with it? What you need most of all now is information that helps you to understand your own disease better and that also provides orientation.
Takeda’s disease awareness communication “CED – trotzdem ich” (IBD – I’m Still Me) provides patients with easy-to-understand information and all the important facts about Crohn’s disease and ulcerative colitis, many up-to-date tips on how to cope with the disease on a daily basis, as well as news from research, links and addresses, a doctor finder and other services. The focus of the campaign is on those with the disease themselves.
Branding of patient communications, content development, co-creation with physicians and patients, implementation of print and web communications, programming and SEO.