TARGET-GROUP SPECIFIC INFORMATION AND EDUCATION
Vertex Pharmaceuticals Schweiz
A chronic disease like CF poses major challenges for patients and their families. At the same time, there are many misconceptions about the nature of the disease. In order to educate those affected and provide them with comprehensive information, AUNDW has developed and implemented a brochure series together with the Swiss Cystic Fibrosis Society (CFCH), physicians and patient representatives as part of patient communication. In six themed booklets, it addresses the specific questions and uncertainties of the individual target groups – from parents with young children to young professionals – and provides answers. For Switzerland, of course, in German, Italian and French.
Concept, project management, and design