Next Level Patient Communication
REVOLUTIONIZE YOUR DOCTOR-PATIENT COMMUNICATION
Patients with chronic diseases often feel inadequately informed about diagnosis and therapy.
On the other hand, doctors face many communication challenges with their patients:
- Healthcare professionals have to translate complex medical information into “patient-friendly language” and communicate it under time pressure.
- Doctors and their patients often have different preferences.
- Traditional role perception often blocks conversations at eye level, patient participation or shared decision-making.
Therapeutic approaches that may not fit the patient’s goals, lack of adherence and unnecessary healthcare costs.
The solution seems obvious: Through comprehensive 'Patient Empowerment,' communication between doctor and patient can be improved.
Corresponding communication and service measures aim to ensure that patients are better informed and can engage with their doctors on equal footing. This also better addresses patients' fears and concerns, allowing individual needs and wishes to be better integrated into treatment decisions. Result: The patient becomes more involved and becomes an engaged co-decision-maker regarding their therapy.
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This is how PATIENT EMPOWERMENT succeeds
From many projects, we know that one of the key challenges in implementing innovative patient services and support programs is winning the doctor as a partner in the process.
Therefore, 'Patient Empowerment' for us always means that the measures represent valuable support for the doctor and fit seamlessly into their processes. We need to analyze, specific to each disease area, which formats are used, what content is needed, and how exactly the implementation of 'Patient Empowerment' programs proceeds.
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THE PATH TO THE SOLUTION – TOGETHER WITH DOCTOR AND PATIENT
The value of our Patient Empowerment program for the HCP team arises from its insight-based approach.
For every stage of the patient journey, we develop specific communication tools and innovative service measures in close collaboration with doctors and patients...
... that optimally support the 'Doctor-Patient' team. This is achieved through iterative co-creation processes. We generate valuable insights, which form the basis for developing perfectly tailored materials that are gladly used by patients and doctors. Our project team, with many years of experience in pharmaceuticals and design thinking, is highly specialized in working with patients and doctors.
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Key points in our co-creation processes
We bring patients and doctors “into the same room”
Analysis of the information needs and goals of patients and HCPs (including medical assistants, nurses)
Generating genuine insights
Clarifying the role understanding between doctor and patient
Special focus on the therapy discussion
Development of onboarding and program flow
Your Patient Empowerment project – All FROM one source
Starting point + Goal definition
- Clarification of the goals of your Patient Empowerment
- Clarification of your position in the strategy process – which strategic analyses have already been conducted? Are there already concrete approaches for support measures or strategic guidelines?
- Reviewing and mapping existing materials
Focus on insights
- Understanding the problem from different perspectives
- Building empathy with users, patients, or doctors through observation and interviews
- Clarifying the role understanding between doctor and patient
- Identifying emotional and functional influencing factors in the therapy process
- Clarifying indication-specific processes and requirements of the doctor
- Analysis of Quality of Life aspects for patients
Patient Journey
- Synthesis of the findings from the development of the Insight Generation by creating a patient journey
- Development through creating a Patient Journey
- Identification of critical moments along the Patient Journey
- Identification of needs and support measures for doctors and patients along the Patient Journey
Development of the prototype
- Development of the specific Patient Empowerment flow
- Derivation of specific components
- Creative generation of Ideas
- Understanding and developing prototypes
Optimization until ready for practical use
- Testing the prototypes with the patient-doctor team
- Improving the prototypes in iterative steps
- Finalizing the prototypes during initial practical use with selected doctors
Go-To-Market Strategy
- Development of the Go-to-Market strategy
- Planning communication and implementation activities
- Development of KPIs and success metrics
Live Cycle Management
- Continuous improvement of measures through iterative processes with stakeholders
- Ongoing application monitoring and evaluation
- Refinement of measures to strengthen patient empowerment
- Maintenance of technical processes
The start of a project is adapted to your strategic process.
In the end, there are perfectly tailored Patient Empowerment individual measures or a holistic program with the associated implementation strategy.
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Our Patient Empowerment Team:
CONTACT US NOW!
Steffani Wilde
Healthcare Transformation Specialist
empowerment@aundw.com
”For us, Patient Empowerment means: emotions, engagement, motivation, and easy-to-understand communication. This is where the quality of communication concepts proves itself. After all, good user experience design is not only meaningful but also the prerequisite for high utility.“
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Thank you for your interest in our Patient Empowerment services.