THE POWER OF CONTRAST

The MRI contrast agent Gadovist® can be used in various regions of the body. The aim of a global campaign was to draw attention to the performance and diverse applications of Gadovist®. At the center of the campaign is a key visual series with aesthetic representations of the respective body region as well as 3D illustrations of the vessels or organs that indicate the respective indication.

Design, development and implementation of the global campaign with different indication-related motifs for print and digital publishing