THE POWER OF CONTRAST
Bayer Pharma AG
The MRI contrast agent Gadovist® can be used in different parts of the body. A global campaign was to raise awareness about the performance and the many uses of Gadovist®. At the center of the campaign is a key visual series with aesthetic representations of the relevant body region and 3D illustrations of vessels or organs which point to the respective indication.
Design, development and implementation of the global campaign with different indication-related motifs for print and digital publishing